![]() ![]() ![]() Overall, Ben's pragmatic approach to innovation, his lifelong skill of maximizing a budget, and his commitment to the company's mission-led objectives have transformed Harmless Harvest from an unprofitable business into a durable and scalable company that is making a real difference in the world. Ben tells us that he believes we are past the point of disruption-based marketing and instead focuses on placing the brand in places and at times when it makes the most sense that people would be looking for it. In this episode, Alan and Ben discuss the innovative and adventurous approach he has brought to expanding the product lines at Harmless Harvest and how he is leaning into the Constructive Capitalism model the founders built the company on. Harmless Harvest Organic Coconut Water Drink, Hydrate with Natural Electrolytes, No Sugar Added, Fair for Life Certified, Original Coconut Water 12 Fl Oz (Pack of 12) Original 12 Pack. He sums up his philosophy of marketing as being "responsibly irreverent" and notes that "if you're comfortable with an idea today, it's going to be boring tomorrow". Ben sees the role of marketing as driving loyalty and advocacy in ways that benefit the business and delight the customer. The pioneer and leader of organic coconut water - USDA certified Delicious hydration with naturally occurring electrolytes & no added sugar Pure coconut water made from young, Thai coconuts Never thermally pasteurized 10x more potassium than the leading sports beverage First coconut water to be Fair for life - social and fair trade. Under his leadership, Harmless Harvest has streamlined its supply chain, invested over $1 million in Fair for Life and community support initiatives, and transitioned to regenerative organic agricultural practices to bring the company closer to its goal of 100% zero-waste. Ben has successfully led Harmless Harvest to more than double its business in four years by transforming it from a brand solely focused on coconut water to a leader in premium functional beverages and plant-based dairy. ![]()
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